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Asking your colleagues who work with customers is often the best way to find these phrases. Ask them which words and queries are most frequently asked by their customers. This will give you a good idea of what search terms are associated with your software industry.<br><br>Certain tools provide more than just keyword research. They also have other features that can be useful to SEO professionals. Serpstat is one example. It is a complete SEO suite that includes website analytics, rank tracking, and backlink analyses. It's an excellent option for businesses who want to reduce time and effort.<br><br>Other tools for keyword research include AnswerThePublic and KWFinder, which are designed to be user-friendly. However, these tools have limitations when compared with some of the more sophisticated solutions such as Ahrefs and BrightEdge. This tool, for example features a keyword tracker as well as advanced competitor analysis. 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